The Influence of Culture in International Marketing
Number of pages:
4
ABSTRACT:
This 4 page paper evaluate culture and its’ influence in international marketing. The paper starts by defining culture in marketing terms and uses several product case studies from to evaluate the role and significance placed on culture in practice and realisation of international marketing strategy. The bibliography cites 5 sources.
FILE NAME:
File: TS14_TEpepsicul.rtf
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